Visual hierarchy What it is:

It’s how you guide someone’s eyes. Users don’t read — they scan. You decide what they see first.

For a junior:

Don’t place everything with equal importance. Bold everything = nothing is bold.

How we apply it at B503:

We start with wireframes in grayscale. If the structure doesn’t work in black and white, no amount of color will save it.

Clarity and Simplicity What it is:

Think of this as “designing without friction.” The user should never have to guess what a button does.

Common mistake:

Trying to “wow” users with complexity instead of guiding them through clarity.

At B503:

We build flows like a story. We ask: “If I knew nothing, would this still make sense?”

Consistency What it is:

Consistency builds trust. Repetition isn’t boring — it’s comforting.

For juniors:

Create a mini design system, even for small projects. Use the same button style, same hover states.

At B503:

We create libraries from the start — this saves time, avoids errors, and creates a cleaner experience.

→ Takeaway:

If users are confused in the first 10 seconds, they’re gone. These 3 principles shape that crucial first impression — visually and emotionally.